Wednesday 30 January 2008

Although tired after a full day of useless discussions and endless negotiations, I was feeling a better mood started to develop as soon as I went out of the conference.

And since the end of January means the last sales….the answer on “what to do” was simple….needless to say that for these activities Berlin offers a widest selection money can buy. The large shops, malls and grands magazins and around Tauentzienstrasse and Wittenberplatz were so many and so large, that an outsider finds himself lost within the first hour.

Endless displays of couture clothing, shoes and fashion accessories, sports, electronics, perfumes, home design, etc…..then restaurants and cafes….everybody was happily carrying at least a shopping bag, some were struggling with many many more.
Time passes quickly when 50-70% sales, so after a few hours in KaDeWe and a couple of hundred euros less, I was beginning to feel tired, hungry and annoyed.

During a short coffee break to stretch legs and watching the happy shoppers’ crowds, i remembered a recent BBC study, that although people today have the world at their feet because of cheap flights, have more money to spend and more time for holidays, they are not happier than 50 years ago, when they used to have less money and space for themselves, but they used to spend much more time with their large families or with their friends at the buffet around the corner.

Since then, we have been caught into the matrix: try to complement our solitude with objects and nowadays we’re selling our years for huge mortgages in the desire to make the space (and hence solitude) around us even larger.